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DIGITAL

Lý Việt Vũ
With over 16 years of digital technical experience & over 9 years in the digital marketing field here in Vietnam, Ly overseas client services, digital strategy, digital creative, and internal operations for Mirum Vietnam. Under Ly’s management, Mirum Vietnam has won multiple awards. From Vietnam’s local advertising awards event, “The Golden Bell” back in 2007, to an AME award in 2010, a Webby Award in 2012, MMA Vietnam awards from 2015 and 2016, and consistent yearly wins from Campaign Asia for Digital Agency of the Year since 2012 to 2015. In 2016, Ly was listed in Campaign Asia’s Top 40 under 40 which is Asia’s highest achieving rising stars who will lead the industry through tomorrow’s challenges in the marketing communications business. Ly has been a judge for the festival of Media Asia Awards that is held yearly and for the Mobile Marketing Awards Association here in Vietnam. Graduating from Simon Fraser University (SFU) in Vancouver BC Canada with a Bachelor’s degree in computer science and a computer systems diploma from the British Columbia Institute of Technology (BCIT), Ly helped start Mirum alongside with Justin Cohen (Co-founder) while working as a software engineer in Japan. Ly eventually left Japan to go full speed ahead with Mirum. The solid reputation Ly established for introducing innovative technological advances, including Vietnam’s first interactive video campaign, let to the agency being snapped up by WPP a couple years back (previously called Sofresh ) and incorporated into Mirum. Ly is a strong believer in chaos having a positive impact, Ly encourages staff to embrace it, and be prepared to fail in order to learn. When not in the office, Ly can be found at the nearest golf course or muay thai gym.

Lý Việt Vũ

Co-Founder & Managing Director

Mirum Vietnam

Jury Chairman

MARKETERS

FILM