Maryzyle has over 20 years of advertising experience, steadily rose through the ranks and acquired the necessary skills and experience befitting each level (from Junior Copywriter, Copywriter, Senior Copywriter, Copy Group Head, Associate Creative Director, Creative Director and Group Creative Director). She has worked on a wide spectrum of brands: Food & Beverage, Personal care, Pharmaceuticals, Automobile, Telecommunications, Banking, Retail, Fast Food, Confectionery. Her strength is to work closely with the Strategic Planner to identify strong insight and compelling propositions. She has won several awards includes: finalist at Mobile Marketing Awards APAC and Vietnam for Vlive campaign, Radio Lotus Silver at the 2016 Adfest, shortlist at One Show for Mentos Campaign, AMES Platinum Award for Digital Campaign for Castrol Drive On, and Silver Award at Spikes 2017 for Clean & Clear poster.
Maryzyle took up the role of Group Creative Director at Hakuhodo Saigon Advertising from 2016 to present and has contributed to the overall growth of the agency (both in people and business), led the team to a number of pitch wins and served jury for Adstars twice.
Maryzyle served as an Associate Creative Director at Mullenlowe Vietnam from 2011 to 2016. She won numerous pitches for the agency: Coke Still Portfolio, Dutch Lady Fresh Milk, Abbott Grow, Chivas Regal, Panzani Pasta, and VIB Bank. Dutch Lady campaign for fresh milk outperformed the market leader Vinamilk in all aspects of market performance. She also launched the Aquarius brand to top-performing sales growth.
While she was working as Copy Group Head at DDB Vietnam (2007 - 2010), she successfully launched Vinamilk Tet campaign, Lipton Green Tea and grew market share to 10%. She also won pitches for PNJ Jewelry, Hanoi IZZI milk and Sfone Telecom Company.
She was also a Senior Copywriter/Copy Group Head at DDB Philippines (2004 - 2007). She won the GOLD Award at the ARAW VALUES Award for the Philippine Election Campaign and awarded as DDB Philippines Most Creative-Strategic for possessing both a creative and strategic mind that catapulted brands to the top position both in awareness and sales performance.