As with anything in life, good habits formed early really help a career in creative communications. And the best habit of them all is to push yourself in competition with like-minded peers under the watchful eye of experts who have, at the very least, suffered the creative process and occasionally helped make magic happen. And that's what Vietnam Young Lions is all about.

For creative people of any age, realising that magic can come from unexpected directions can be surprisingly reassuring – it might happen to you today, perhaps through brainstorming with six other people, perhaps because of private contemplation, or perhaps while you’re brushing your teeth. You need to be ready.

As we look at coming communications technologies, change will come over us in waves, individual data will play a bigger and bigger role and consumer attention spans will get even shorter, but all of this will mean that the value of creativity as a differentiating factor will increase infinitely over time.

Vietnam Young Lions has paved the way for young talents to gain valuable exposure and celebrate creativity on a global stage. We were truly impressed with inspiring ideas of the participants last year; they used creativity as a powerful force for business growth and positive change in our daily life. We wish all the young lions to keep up their endless energy to tell the world inspiring, daring ideas and show how creativity can bloom beyond the moon.