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FILM & INTEGRATED

PRELIM & FINAL ROUND

Thasorn (Pete) Boonyanate
Thasorn “Pete” Boonyanate is a Thai creative, songwriter and film director. He’s started his career as a copywriter 10 years ago and has consistently produced highly popular, award-winning work across multiple categories and different agency networks. Curiosity took him to Shanghai for a couple of years where he headed content and creative work for leading multinational brands. Pete returned to Bangkok in October 2017 at JWT (Wunderman Thompson), within just 10 months, had his work recognized through multiple projects in all major award shows, Pete is the winner of over 150+ awards including Gold, Silver and Bronze from Cannes Lions, 9X Medals from Spikes Asia, Grand Prix from Adstars and Adfest. He’s got promoted to be an Executive Creative Director in 2019 and continues to create great work that will represent Thailand on the global stage.

Thasorn (Pete) Boonyanate

Chief Creative Officer

BBDO Bangkok, Thailand

Jury President
Pierre Bouahom
Pierre always looks for the most effective and innovative solutions: from commerce to digital, from ATL to BTL, from social to activation, and everything in between. Over the past 15  years, Pierre has worked in Canada, Vietnam and Singapore. He had the chance to use his creative mind on prestigious brands like Vespa, Google, eBay, Yahoo, Ubisoft, Unilever, P&G, Diageo, Pernod Ricard, Bud Light, Budweiser, Stella Artois, Bombardier, Chrysler, Jeep, L’Oréal, Timo Bank, Tea+,  and many more. And now Pierre is putting his passion and contagious energy into every project at VMLY&R Vietnam.

Pierre Bouahom

Executive Creative Director

VMLY&R

Jury Member
Charlie Nguyễn
Charlie Nguyen, Vietnamese name is Nguyen Chanh Truc, is Vietnamese–American film director, screenwriter and producer. In 1992, Nguyen started his own production company called Cinema Pictures in California, which was later evolved into Chanh Phuong Films in 2004 in Vietnam. His film credits include Hung Vuong the 18th/Thời Hùng Vương 18 (1994, writer/director), Chances Are/Vật Đổi Sao Dời (2002, writer/director), Finding Madison (2005, co-producer), Fool For Love/Để Mai Tính (2009, director),the award-winning hit release by The Weinstein Company, The Rebel/Dòng Máu Anh Hùng (2006, co-writer/co-producer/director), The Prince and the Pagoda Boy/Khát Vọng Thăng Long (2010, writer), the Vietnam box office record comedy - Big Boss/Long Ruồi (2011, director), Love Puzzles/Cưới Ngay Kẻo lỡ (2012, writer/director), Little Teo/Tèo Em (2013, writer/director), Vietnam banned martial arts gangster - Cho Lon/Bụi Đời Chợ Lớn (2013, writer/director), Vampire Diary (2014, additional action director), Fool For Love 2/Để Mai Tính 2 (2014, director/co-writer) and Crouching Tiger Hidden Dragon 2 (2015, producer), Fanatic/Fan Cuồng (2016, writer/director), Jailbait/Em Chưa 18 (2017, producer/co-writer), Daddy Issues/Hồn Papa, Da Con Gái (2018, producer), My Mr. Wife/Chàng Vợ Của Em (2018, co-writer/director)and What We Forgot to Remember/Người Cần Quên Phải Nhớ (2020, producer/story by). He's currently in development of several feature films, mini series and directing commercials in Saigon. Charlie is dubbed the Vietnam’ Steven Spielberg having made several blockbuster films in the country but he is also very mindful to grow young talents around him for his strong passion and love of the arts and creativity. In 2021, he co-founded 2 startups to seek crowdfunding for Vietnamese films (FamCentral.io) and to nurture script writing talents (VietScript.com).

Charlie Nguyễn

Film Director, Screenwriter, Producer

Chánh Phương Films

Jury Member
Liên Đặng
Lien Dang is a veteran TVC producer from Ho Chi Minh City. She has been working her socks off for more than 20 years to become a credible and well respected person in the industry. Graduating from the Hanoi Foreign Language College, Lien started her career as a tour guide, but fate replaced her microphone and Ao Dai with a walkie-talkie and some sexy shorts. Lien had worked in many different positions such as a project coordinator and account manager for different advertising agencies in early 2000. She then became a TVC producer for one of the leading Production Houses of the time, Crea TV. Lien then co-founded her own Production House, Echo Productions. It doesn’t matter if you give her a Hollywood or Bollywood budget, Lien always manages to collect the most perfect 25 frames of each second to create decent 30 second dreams. Things have changed rapidly in the industry; from the golden days of 35mm to the “new normal”  where the  excitement comes from digital but during these changing times Echo Productions has never lost attention from the industry and continues to work with the biggest agencies and clients such as P&G, Unilever, Sony, Samsung, Ajinomoto, Coca Cola, etc. In April 2021, Lien and her partners reached an agreement with May Productions to establish ME group who is a reliable and forward-thinking production hub that is well-recognized both locally and internationally.

Liên Đặng

Executive Producer

Echo Productions

Jury Member

DIGITAL

PRELIM & FINAL ROUND

Jenessa Carder
Jenessa describes herself as a lifelong student of human behavior and anthropology and a creative at heart. A veteran of the Dentsu International Network, Publicis and Omnicom prior to joining Dentsu Japan, Jenessa has consulted for most major regions globally for multi-national brands. Her career highlights include working on global digital transformation work in the CPG industry, development and launch of a O2O service in retail, digital product development for a multi-national entertainment company. She particularly enjoys helping clients give back to society, and has worked on campaigns to help reduce food waste and solve the worldwide blindness epidemic. Jenessa frequently writes for industry publications such as AdAge, Adweek, The Drum, NikkeiTrends and the company’s blog in addition speaks at industry events like SXSW on a variety of trending topics in communication. She is also a former college professor of creative and communications at Emerson College, where she also graduated and a SCAD alumni. Outside of work, Jenessa is a fan of experiencing other food and cultures, exploring nature, and observing French Modernist art.

Jenessa Carder

Vice President, CX Strategy

DentsuDigital Japan

Jury President
Huy Nguyễn
Huy D Nguyen is one of the Founders and a Creative Director at Circus Digital. He started his adulthood as a computer science major but soon realized he doesn’t like coding. He loves solving problems instead. So, he did something about it, he switched to advertising. He went on to work at Saatchi & Saatchi, Publicis and, finally, Y&R.  Along the way, he won some awards including Cannes, Adfest and MMA. Finally, he’s here judging Vietnam’s Young Lions. Thank you for reading about him.

Huy Nguyễn

Creative Director

Circus Digital

Jury Member
Nguyễn Giáng Xuân
Giang Xuan is currently the Head of Agency for Vietnam at Facebook, focusing on leading the agency relationship and business development of agency networks. Xuan is a seasoned marketing communication expert with sharp business sense and has been working with hundreds of advertisers of different shapes and sizes in Vietnam and SEA markets in the last 15 years. Giang Xuan has a deep understanding of the consumers and market in Vietnam and has been providing sound solutions to many leading advertisers and agencies in Vietnam. Considered herself as the connector between agencies and their clients, Giang Xuan and her team has been working tirelessly to promote Facebook as the most viable connector between brands and consumers. Starting her career as a researcher, then a marketing communication strategist and now a business lead, Giang Xuan is a great source of inspiration to the young generation who is keen on building a career and dare to reach out to international markets. Giang Xuan will judge at Digital category - Vietnam Young Lions 2022, her voice from the largest social media network will give valuable insights to the contestants.

Nguyễn Giáng Xuân

Head of Agency, Vietnam (SEA Agency)

Meta

Jury Member
Nguyễn Diệu Cầm
Cam is a professional and entrepreneur, a founding member who has built up T&A-Ogilvy since early 2003 from a small local agency to one of the leading professional marketing communication firms in Vietnam. Currently as the General Director, Cam focuses on setting the company direction, innovating its product portfolio, and developing and maintaining the relationship with the company’s clients, especially in strategic counseling and program development via consolidating the efforts of T&A-Ogilvy’s capabilities of Advertising-Branding-Content, Experience, PR, and Health Communication. Having almost 20 years of experiences in Marketing Communication and Diplomacy, Cam has been working with almost all leading international and local brands engaging the agency’s services and gaining expanded experience in a wide spectrum of industries.  She has deeply involved in strategy & planning through her keen insight on local market and business context, as well as her extensive knowledge of communication. Cam graduates from the Institute of International Relations with the major in diplomacy and holds an MBA degree from a 2-year course sponsored by the Paris Chamber of Commerce and Industry. Prior to coming to T&A-Ogilvy, Cam worked for the Ministry of Foreign Affairs, first at the America Department and then at the Press Department with a supporting role at international conferences as AMM 34th and ARF 8th in Hanoi. Before that, Cam was an active coordinator for IOGT, a Swedish NGO dedicated to social work in Vietnam in 2 years. 

Nguyễn Diệu Cầm

General Director

T&A Ogilvy

Jury Member

MARKETERS

PRELIM & FINAL ROUND

Soo Hee Yang
Soo Hee, leads the creative team at Publicis Groupe Korea as Chief Creative Officer. In her role, she is charged with leading the creative team in developing marketing communication for global clients including P&G, McDonald’s, Philip Morris, IKEA, ABInBev, Coca-Cola and Cenovis. With over 26 years of experience in holistic brand building, she brings strong insightful creative as well as strategic integrated perspective to her work. Throughout her career, her work has been recognised at New York Festival, Clio Awards, Korea Advertising Awards, Busan AD Stars. In 2012, her work for McDonald’s was recognised at the prestigious Cannes Lions Festival of Creativity. In 2014, Soo Hee’s work also picked up a Silver award at Clio Healthcare and was also shortlisted at the inaugural Lions Health. Soo Hee also actively participates in the advertising evaluation committee for local and global advertising festivals. She was selected as a jury for the non-traditional section of LIA Awards in 2018 and KOREA ADVERTISING AWARDS in 2021.

Soo Hee Yang

Chief Creative Officer

Publicis Groupe Korea

Jury President
Emmi Hoàng
Emmi Hoang is the Founder and the CEO of Happy Skin Vietnam - an O2O company in the beauty industry, specializing in providing beauty solutions to Vietnamese consumers, core businesses of which are DTC local brand Emmié by Happy Skin and Happy Skin Medical Spas. Starting as a community that gained approximately 1 millions subscribers/followers across online platforms, Happy Skin rapidly wins customer's favor with >10 thousand orders online, 3,000 offline spa visits monthly, not to mention fast growing distribution channels with 300 dealer stores nationwide. Emmi is also one of the first beauty bloggers who have contributed to shaping the way young people treat and care about their skin, thanks to her deep knowledge of beauty in general and skin care particularly. Before pursuing her own career with Happy Skin Vietnam, Emmi Hoang acted in different brand management roles at Unilever Vietnam for nearly 6 years. In 2008, she was one of four Vietnamese representatives participating in the 8th Hitachi Young Leaders Initiatives. Under the leadership of Emmi Hoang, Happy Skin Vietnam has achieved excellent awards: top 50 Global k- Startup Grand Challenge 2017, Winner of SME100 Award in 2020, Style Republik Award 2020 - Winner of Most Beloved Brand Category , APEA Awards in 2021 - Winner of Inspirational Brand Category.

Emmi Hoàng

Founder cum CEO

Happy Skin Vietnam

Jury Member
James Griffin
James Griffin has worked for Unilever, for over 20 years - working across many Home & Personal Care categories, in numerous roles. He started his FMCG career in Category Management and Strategy, before moving into Customer Management, working with several large customers, in Sales Controller roles, in the UK. As a brand manager, he led major relaunches on Persil (Omo in the UK), and worked across the portfolio of deodorant brands in the UK. In recent years, he led the eCommerce Team for Unilever, across Europe, overseeing a large capability building programme, and driving growth into both pureplay and grocery.com areas. He has also led the Personal Care & Gifting business unit - leading both the local marketing teams, as well as the cross functional business team. A year ago, James relocated to Ho Chi Minh City, to lead the Beauty & Personal Care business in Vietnam. Working on such incredible brands, every day, is a privilege he enjoys. But it is the incredible people that he gets to work with, every day, that has kept him in the same industry for so long. The fascination of understanding consumers, as well as the experience of working across so many functions, agencies and customers.

James Griffin

Vice President Marketing

Unilever Vietnam

Jury Member
Phan Nguyễn Hoài Anh
Anh sees himself as a romantic marketer who believes that the best way to maximise business financial growth and sustainability is to build brand, and that building brand is all about advocating for humanities. Before entering marketing industry, Anh had spent 10 years as a technical geek since he was 13. When Internet and social media rapidly shifted from being one minor part of marketing into the most crucial one, Anh's career evolved deeper toward marketing and brand building in the digital world. While other marketers then tried to acquire digital skillset, Anh felt in love with the art of advertising and the beauty of brand building, discovering the potential of how to apply his technical background to add values to traditional ways of building brands. He spent the next 7 years helping marketers and brands, from the agency side, to plan and execute human-centric marketing initiatives with digital innovation. His agency Sofresh was named Digital Agency of the Year by Campaign Asia 4 years in a row. After that until now, he has been working for PNJ, the largest jewelry retail business in Vietnam, as head of marketing department. Under his leadership, the market has witnessed a major transformation and expansion of PNJ brand reinforcing its market leadership, opening up new opportunities and sustainability. Outside of work, Anh is passionate with the art of making music and film, the areas he has many times utilised to make his marketing campaigns become more tasty.

Phan Nguyễn Hoài Anh

Acting Chief Marketing Officer

PNJ

Jury Member