FILM & INTEGRATED
Indraneel Guha co-founded Ki Saigon 2 years back with his creative partner, Kumkum Fernando. Ki Saigon is the creative agency for Coca-Cola & Marico for Vietnam. In this first year of functioning, Ki Saigon has won Silver in Campaign Asia’s Independent agency of the year, has the highest number of shortlists at Tangrams for any agency in Vietnam & been their work has been featured in coveted creative portals like The Dieline, Bestads & Creativity. Here are some of his achievements (some real & some he takes credit for): Campaign Asia’s 40-under-40 best advertising person in Asia-Pacific The ‘Best Strategic person of the year’ at Haymarket’s AOY - Awards for the South East Asia region 2010. Set up the Lowe Vietnam Creative Engagement and Strategic Planning unit in 2009. Led the largest planning team in the country handling businesses worth US $ 140 Mn. Won 24 metals at the Asian Marketing Effectiveness awards in various categories, including 4 golds & 1 platinum. Won Appies (Silver) & Best presenter for Castrol Drive On in 2015. Faculty at Solvey Institute in Vietnam – Run a course on Strategic & Engagement planning Has won the country’s first gold at Cannes, Epica, New York Festival & Crystal for OMO. Winner of the National Suit of the Year 2005-06 in Ogilvy & Mather - Recognised for being the best account management suit across 500+ people in Ogilvy & Mather offices across India. Brands worked on: Unilever (Lifebuoy, Clear, OMO, P/S, Vim, Sunlight. Walls, Knorr, Close Up, Rexona, Surf), Coca-Cola, Vinamilk, Sharp, Johnson & Johnson, Orion, Cathay Pacific, Cadbury, SBI Life, State Bank of India, Neo Sports, Total, Chivas 12, Nescafe, Castrol, FreislandCampina and Intel. Examples of new business accounts won: Marico South East Asia Chivas, Axe, Hutchison Whampoa (Vietnamobile), Total, State Bank of - India, Neo Sports, digital AOR of Nescafe & Unilever, Castrol, Coca-Cola and FreislandCampina.
Kathy Uyen is a Vietnamese-American Film Director, Actress, Producer, Writer and Co-Founder & C.E.O of A.C.T Academy. Born and raised in San Jose, California, graduating with a double major with a Bachelor of Arts in Film Studies and a Bachelor of Arts in Economics from the University of California, Irvine. In Los Angeles, Kathy has worked in all aspects of entertainment from Casting, Film & TV Development & Research, Talent Agencies and Film Production at prestigious companies such as DreamWorks SKG, Warner Brothers and Happy Madison, Adam Sandler’s production company. Kathy has studied with numerous Los Angeles Acting Coaches & Schools such as Lisa Robertson Studio, Lesly Kahn Studio, Groundlings, UCB, Howard Fine and Warner Loughlin Studios. Kathy was featured in numerous films and television shows such as “How I Met Your Mother”(2007), “Asian Stories (Book 3)”(2005), “Supercapitalist”(2010) in Hong Kong and “Finishing The Game” (2007)directed by Justin Lin. Kathy’s role in Victor Vu’s film “Passport to Love” (Chuyen Tinh Xa Xu)(2008) was Kathy’s first film in Vietnam. This film won her Golden Kite’s Best Supporting Actress in 2009. Her leading role in Charlie Nguyen’s film “Fool for Love” (De Mai Tinh) became a big box office hit in 2010 and became Kathy’s most memorable role to audiences. Soon after, Kathy became a triple threat as Co-Writer, Producer, and Actress in “How to Fight in Six Inch Heels” (Am Muu Giay Got Nhon ) which garnered her second Golden Kite Award for Best Leading Actress in 2013. Her additional film credits in Vietnam include “Bo Ba Rac Roi”(2015),“Em chua 18” (2017) and “Hon Papa Da Con Gai” (2018). In 2019, Kathy premiere her debut as co- writer and Director of “Chi Chi Em Em” a psychological thriller starring Thanh Hang, Chipu, and Lanh Thanh produced by Muse Films & Timothy Linh Bui. It was the highest anticipated thriller film of the year and was voted 2 nd Best Film of the Year by We Choice Awards 2019. Between film projects, Kathy is the most sought out Acting coach for rising & celebrity film actors and actresses in Vietnam including Chipu, Diem My 9x, Kaity Nguyen,Ninh Duong Lan Ngoc, Lanh Thanh, Le Xuan Tien, Hoang Oanh and many more. Currently Kathy Uyen is the Co-Founder & CEO of A.C.T Academy, an Acting and Filmmaking Academy offering curriculum in Acting, Directing, TV/Hosting, Screenwriting, Producing and Public Speaking. Co- Founded together in 2020 with Thanh Bui, Musician, Business Entrepreneur & Founder of Soul Music & Performing Arts Academy. Kathy is passionate about sharing the technique of Acting as a way to empower confidence in not just actors, performers but everyday people of all ages, on camera, on stage and in life. She also serves as a Public Speaker, invited to be a Vietnam TEDx speaker, and Guest Judge of many film industry related events and festivals.
Film Director/ Actress Co-Founder & C.E.O
Maryzyle has over 20 years of advertising experience, steadily rose through the ranks and acquired the necessary skills and experience befitting each level (from Junior Copywriter, Copywriter, Senior Copywriter, Copy Group Head, Associate Creative Director, Creative Director and Group Creative Director). She has worked on a wide spectrum of brands: Food & Beverage, Personal care, Pharmaceuticals, Automobile, Telecommunications, Banking, Retail, Fast Food, Confectionery. Her strength is to work closely with the Strategic Planner to identify strong insight and compelling propositions. She has won several awards includes: finalist at Mobile Marketing Awards APAC and Vietnam for Vlive campaign, Radio Lotus Silver at the 2016 Adfest, shortlist at One Show for Mentos Campaign, AMES Platinum Award for Digital Campaign for Castrol Drive On, and Silver Award at Spikes 2017 for Clean & Clear poster. Maryzyle took up the role of Group Creative Director at Hakuhodo Saigon Advertising from 2016 to present and has contributed to the overall growth of the agency (both in people and business), led the team to a number of pitch wins and served jury for Adstars twice. Maryzyle served as an Associate Creative Director at Mullenlowe Vietnam from 2011 to 2016. She won numerous pitches for the agency: Coke Still Portfolio, Dutch Lady Fresh Milk, Abbott Grow, Chivas Regal, Panzani Pasta, and VIB Bank. Dutch Lady campaign for fresh milk outperformed the market leader Vinamilk in all aspects of market performance. She also launched the Aquarius brand to top-performing sales growth. While she was working as Copy Group Head at DDB Vietnam (2007 - 2010), she successfully launched Vinamilk Tet campaign, Lipton Green Tea and grew market share to 10%. She also won pitches for PNJ Jewelry, Hanoi IZZI milk and Sfone Telecom Company. She was also a Senior Copywriter/Copy Group Head at DDB Philippines (2004 - 2007). She won the GOLD Award at the ARAW VALUES Award for the Philippine Election Campaign and awarded as DDB Philippines Most Creative-Strategic for possessing both a creative and strategic mind that catapulted brands to the top position both in awareness and sales performance.
Maryzyle Fernandez Galinato
Group Creative Director
Trinh Dinh Le Minh is a Vietnamese filmmaker. After publishing two cinema books and making My Apartment Block and Where Does The Wind Blow, which were shown in several film festivals including AMPAS's New Voices from Vietnam program, Minh received a Fulbright scholarship to pursue an MFA in Film Production at the University of Texas at Austin. His short narrative, The Scent of Fish Sauce, has travelled to international film festivals such as Palm Springs, BFI London and got a nomination for Best Short Film at Bucheon Fantastic Film Festival. His narrative feature debut Goodbye Mother was awarded Producers’ Choice Award in Autumn Meeting 2017 and has travelled to international film festivals such as Busan International Film Festival, Hawaii International Film Festival...
Trịnh Đình Lê Minh
Film Director - Lecturer at
Hoa Sen University
Tram Nguyen took up the role of Google Country Director for Vietnam, Laos and Cambodia in November 2019. She has 20 years of international management experience in Europe and Asia, including leadership roles with multinational corporations in telecommunications, e-commerce and media. After returning to her native Vietnam in 2008, she led the European Chamber of Commerce, before becoming the Chief Marketing & PR Officer for VSTV-K+ (2010-2012) - a joint venture between France’s Canal Plus group and national broadcaster Vietnam Television VTV, and the first partnership of its kind in Vietnam. She subsequently served as Head of Marketing, Communication & Events for Vietnamobile and as Vice President and General Manager for Vietnam, Myanmar, Laos and Cambodia at Fox Networks Group Asia, distributing international premium TV channels across the region. Tram is passionate about bridging development gaps and fostering inclusive economic growth, and has written business cases for Vietnam under the UN Development Program’s “Growing Inclusive Markets” initiative. She enjoys spending time travelling with her family, including her daughter and son and designing jewelry, baking all sorts of pastries and pizzas.
Quỳnh Trâm Nguyễn
Google Country Director
Being raised and grew up in a delicate culture rich in music, art and literature in Hanoi, Ha soon developed a profound sense for cohesiveness and harmony. These qualities later proved to be the essence of all she does during her career path. Fresh out of the top university, she started out in a position only reserved for those with a lot of trust and confidence. This is where her passion for delicate, artistic communication grew up fast and began to shine. After a few more advancements, she moved out and founded ClickMedia in 2009. Founding and leading a business in an industry where there has never been another predecessor was both exciting and challenging: the only way to survival is genuine hard work and innovation. And that was proven to pay back well. Clients with the highest demand for quality and value began to come and the business grew quickly. Click has been serving the leading brands and companies such as: Heineken, Unilever, Pepsi Co, Starbucks, Mc Donald, Vinamilk,… In 2014, ClickMedia joined WPP by a brief acquisition. Today Ha is leading a team of more than 100 diversified digital talents. Under Ha’s leadership, the team established and strived to maintain the highest level of professionalism and expertise. ClickMedia has been recognized by many award shows such as AMES APAC, MMA Global, APAC, Campaign Asia…
Nguyễn Thị Hải Hà
Co-founder & CEO
Bình is currently managing Adtima, the number one Premium Publisher in Vietnam with popular mobile-first platforms like Zalo, Zing News, Baomoi and ZingMp3. Before working on the Publisher’s side, Bình has more than 15 years working on the client side in which he led the Marketing teams of Visa Internationals, Standard Chartered Bank Vietnam and Coca-Cola Indochina. With Adtima, Bình is passionate to help business partners to capture sustainable business results by serving their users with the right message at the right time. This is made possible by data-driven insights enable by Adtima’s mobile-first nature and the huge ecosystem that can follow users along their journey. Being a software-engineer turned marketer, Bình is a strong believer in the combination of art and science in order to success in the current marketing world where there’s more noise than insights.
Lê Bá An Bình
Head Of Adtima
San has over 16 years of experience in both planning as well as account management at major advertising agencies in Vietnam. Before joining Saatchi & Saatchi as the agency’s GM, he was Head of Brand Planning at Ogilvy Vietnam helping companies grow their brands in Vietnam’s market. San holds a Bachelor’s degree in Advertising & Marketing Communications from Webster University.
Vũ Minh San
Saatchi & Saatchi Vietnam
Shankar has 20+ years of experience across the media communications and market research industries, with over 10 years at Mindshare. He is currently heading the Vietnam office, and proudly leading a world-class team that has achieved many market-firsts in 2018 and 2019 in the areas of Performance media, eCommerce, data and content, resulting in it being awarded Campaign’s Vietnam 2019 Media & Digital Agency, as well as Mindshare being the Cannes global media network of the year.
Denise started an agency with a co-founder in 2009. As it grew, it morphed into a digital marketing agency concurrent with the shift in media consumption habitsof the Vietnamese people. Emerald quickly has become one of the Top 3 Digital marketing companies in Vietnam within the first 5 years of the company. In 2015, testament to its achievements in the digital marketing industry, Emerald was acquired by the Dentsu Aegis Network and renamed Emerald - Linked by Isobar. In April 2016, Isobar officially launched in Vietnam, completed the M&A process of Emerald with Denise continues to be Isobar Vietnam& Managing Director. Isobar is a Digital Network which was voted World Best Digital Marketing Agency by Forrester in its 2015 Forth Quarter Report called The Forrester Wave: Digital Experience Service Provider, awarded by Campaign Asia as Digital Agency of The Year in 2011/2012/2014/2015/2016. Denise is the first Vietnamese to be awarded by Campaign Asia in the list of 40 Women to Watch in APAC, and has been listed in the first 30U30 list by Forbes Vietnam in 2015. Beside her career as a businesswoman, she puts lots of her extra time in sharing and supporting not-for-profit projects that target to empower women entreprenuership and develop next generation. She is a co-founder of The Caterpies, a social enterprise focusing on early childhood education since 2018 and published her first book about self-awareness and navigating career for young people in the same year. She also is one of the first trainer who trained the trainers in WomenWill program by Google.
Thien Thanh has 19 years of experience working for JWT & Publicis Group. Before joining Edelman, TT was the MD of Publicis Vietnam for 7 years. She is known for her Strategic Leadership on corporate and brand building for FMCG, Financial, Automobile and Luxury brands such as Heineken, Lux, Nescafe, Maggi, Nan, Lactogen, L’Oreal, Diana, Prudential, AIA, Ford Automobile. Thien Thanh is a thorough market explorer with deep insights into consumer and stakeholder behavior. She is a big believer in authentic conversations and content, which when delivered in a creative and engaging way, will provoke and generate conversations across relevant touch-points and effect behavior change.
Nguyễn Thị Thiên Thanh
Cam is a professional and entrepreneur who is a critical hand in building up T&A-Ogilvy since 2002 from a small agency to one of the leading professional communication firms in Vietnam. Currently as the General Director, Cam focuses on developing and maintaining the relationship with the company’s clients, especially in strategic counseling and program development. She is also leading Ogilvy Consulting, the engine coordinating the efforts of Ogilvy Vietnam’s three service arms of Brand & Advertising, PR & Influence, and Customer Engagement & Commerce. Having over 15 years of experiences in Communication and Diplomacy, Cam has been working with almost all leading international and local brands engaging the agency’s services and gaining expanded experience in a wide spectrum of industries. She has deeply involved in communications strategy & planning through her keen insight on Vietnamese media, consumers and business context, as well as her extensive knowledge of communication practices Cam graduates from the Institute of International Relations with the major in diplomacy and holds an MBA degree from a 2-year course sponsored by the Paris Chamber of Commerce and Industry. Prior to coming to T&A-Ogilvy, Cam worked for the Ministry of Foreign Affairs, first at the America Department and then at the Press Department with a supporting role at international conferences as AMM 34th and ARF 8th in Hanoi. Before that, Cam was an active coordinator for IOGT, a Swedish NGO dedicated to social work in Vietnam in 2 years. Cam lives with her family in Ho Chi Minh city.
Nguyễn Diệu Cầm
Has been working in advertising and communication industry since 90s, Lan has extensive Public Relations experience across various categories, including Technology/ CSR/ FMCG/ Finance/ Real Estate/ Hospitality She is recognized by her strategic thinking, creative approach and a deep understanding of local market/consumers. Lan has been overseeing a numbers of key multinational and local brands & clients including P&G, Mondelez, Vinhomes, , BIMGroup, Vinfast, InterContinental, Regent. She obtained Master degree from Waseda University. Based in Hanoi, she consults on Government relations and stakeholder management. She believes that the agency’s success is best measured by its client’s brands performance in the market and translates fully and fruitfully into her daily works at MSL. Being a part of Publicis Groupe, she contributes to Groupe development in Vietnam.
Tô Linh Lan