Saby Mishra is an accomplished and entrepreneurial consumer branding professional, conceptual client collaborator and growth driver with cultural fluency in ASEAN region and experience across international Advertising networks, Lowe and J. Walter Thompson, leading award-winning offices, teams and world-class brands (Omo, Suntory, Aquafina, Microsoft, Gillette, Magnum, Cornetto, Cathay Pacific, Cif, MarutiSuzuki, Nescafe, Pepsi, Ben&Jerry's). Saby’s multi-market industry experience includes mobilizing talent, clients, content, digital integration and local acquisitions - towards building scale, energizing consumer brand franchises, building category inflection points; as well as consumerizing a host of atypical non-consumer businesses. In markets, Saby is known as a commercially minded leader with a strong bias for results, big wins, integration and the proven ability to bring together momentum and execution.
Under Saby's leadership, J. Walter Thompson Vietnam together with group digital entity Mirum, have grown into a hi-velocity integrated branding player in the market with a portfolio of rising new brands and clients (both domestic conglomerates as well as MNC) and strong work that’s delivering ROI in the market place.